I'm excited to reveal my new branding for 2022! The thinking behind the brand identity was the idea that everything creative essentially starts with a line - whether drawn or written. So the Cleaver wordmark uses a script font with a 'hand crafted' feel and the brand elements reflect this, as well as the varied nature of what Cleaver offers.
The bluetit logomark is a nod to my earlier branding. I've always been inspired by nature and the bird logomark had previously represented my brand, so it was important to be able to incorporate this element in some way still.
I chose a more striking, contemporary colour palette crafted using Adobe color. The colours also take inspiration from nature, with photography incorporating similar hues where possible.

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