If you're looking for a new logo for your website, or perhaps a refresh of your current one, we can help! But chances are you need a brand identity as well.
What is a brand identity?
A brand identity is a collection of visual elements that serve to represent and differentiate a brand.
More than just a logo, it is the collection of all the visual elements that are used to represent your business. It's important that anything visual that customers come into contact with represents your business and your brand. Check out this brand identity we created.
What makes up a brand identity?
A logo is what instantly identifies your brand. It can be a symbol (a logomark), a logotype (a logo that uses words) or a combination of both, but its primary function is to identify. The logo is the face of your business. It’s a good idea to have a variety of consistent logo elements that can be applied across different settings and sizes, such as within an app or a website favicon (a small logo visible at the top of a website window when visiting a website).
BRAND COLOUR PALETTE
Your brand colours communicate your brand style throughout all elements and determines how people perceive your brand, so it's important to decide what your values are and make the right choices about colours to communicate those effectively.
Good font choices help represent your brand values by communicating beyond what is written. Fonts being consistently applied across all areas of your business help to instil trust and familiarity with your brand whenever your customers (or potential customers) interact with your business.
IMAGERY, ICONS AND ILLUSTRATIONS
Though it may seem relatively low down in terms of branding importance, how your brand uses imagery serves to communicate your brand personality, and reinforces trust and recognition when it's consistently applied. Having a unique set of icons for your website or for use within your presentations and marketing materials can really give you an extra level of impact and consistency, even more so illustration style. If you think of some very famous brands, they will undoubtedly have fairly stringent guidelines for all these things, which help to build brand recognition and trust.
TEMPLATES AND EXAMPLES
It's a good idea to work with a designer to decide on a few examples of how you want to present things, such as your business cards, presentations or marketing materials, but you can also get really specific about things - for example, how big do you want your heading text to be? Here's an opportunity to create a set of templates as well, such as presentation slide decks, or MS word documents.
BRAND (OR STYLE) GUIDE
You've made your brand identity, you've got a whizzy logo and a stunning set of fonts and colour. But how to ensure that this is kept consistent across all touchpoints? Well, a set of brand guidelines can make all the difference here. This is a sort of set of instructions that dictate how people should represent your brand.
Ready to talk about your brand? Get in touch